Exhibition Architecture

Hello Image
The Staging of Things

Museum für Kunst & Gewerbe Hamburg, 2025

A successful product thrives on strong images and their impact. Through campaigns and photo series, it is carefully staged to capture attention. But how does this visual language emerge? How do designers, photographers, graphic artists, and companies collaborate? Who shapes the visual identity of a brand? And how does it resonate with us? The exhibition “Hello Image. The Staging of Things“ explores the creative collaboration between experts in design, photography, and graphic design.

exhibition architecture: Katleen Arthen
curators: Esther Ruelffs and Viktoria Lea Heinrich
curatorial consulting by Julia Meer, Bisrat Negassi, Erika Pinner
graphic design: strobo BM
photos: MKG©Henning Rogge, ©Julian von Klier und Katleen Arthen