A successful product thrives on strong images and their impact. Through campaigns and photo series, it is carefully staged to capture attention. But how does this visual language emerge? How do designers, photographers, graphic artists, and companies collaborate? Who shapes the visual identity of a brand? And how does it resonate with us?

The exhibition “Hello Image: The Staging of Things” explores the collaboration between creative talents from the fields of design, photography and graphic art by presenting design objects and fashion items alongside their staging in both photographs and illustrations.

Eight chapters tell exemplary stories about product and advertising design from the early twentieth century to the present. On display are design classics by Marianne Brandt, Charles and Ray Eames and Ettore Sottsass, fashion classics by Martin Margiela and Issey Miyake as well as exciting new discoveries, for example by the photographer Ingeborg Rams and the graphic designer Lora Lamm, among many others.